Social Media Analytics Market 2020 Size, Share, Trends, Growth And Outlook With Company Analysis And Forecast To 2027


The Global Social Media Analytics Market report, published by Verified Market Research, is an extensive compilation of the essential aspects of the global Social Media Analytics market, assessed thoroughly by our team of researchers. The market intelligence report offers insightful data and information relevant to the market to acquaint the readers with the lucrative growth prospects existing in this industry, eventually helping them formulate effective business strategies. The global Social Media Analytics market report has been methodically curated using industry-verified data to offer information concerned with the leading manufacturers and suppliers engaged in this sector. It further focuses on their pricing analysis, gross revenue, product portfolio, sales network & distribution channels, profit margins, and financial standing.

Global Social Media Analytics Market was valued at USD 5.58 billion in 2019 and is projected to reach USD 36.90 billion by 2027, growing at a CAGR of 28.75% from 2020 to 2027.

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Competitive Landscape:

The global Social Media Analytics market is highly consolidated due to the presence of a large number of companies across this industry. The report discusses the current market standing of these companies, their past performances, demand and supply graphs, production and consumption patterns, sales network, distribution channels, and growth opportunities in the market. Moreover, it highlights the strategic approaches of the key players towards expanding their product offerings and reinforcing their market presence.

The report covers extensive analysis of the key market players in the market, along with their business overview, expansion plans, and strategies. The key players studied in the report include:

  • SAS Institute
  • IBM Corporation
  • Adobe Systems
  • Salesforce
  • Clarabridge
  • Crimson Hexagon
  • Sysomos
  • Brandwatch
  • Simply Measured
  • Gooddata
  • Oracle Corporation
  • Netbase
  • Talkwalker

    The report further sheds light on the various strategic business initiatives undertaken by the key market contenders to fortify their foothold in this business sector. These strategies majorly include mergers & acquisitions, partnerships & collaborations, joint ventures, government and corporate deals, brand promotions, new product launches, and numerous others. In the later part of the report, the major components of the Social Media Analytics industry, such as product type, application gamut, end-use industries, and the solutions and services offered by the leading manufacturers, have been analyzed. Numerical data and subjective information pertaining to each market segment have been featured in the report for better understanding.

    Therefore, the latest research document includes competitive analysis, key market players, crucial industry-related facts & figures, sales revenue, product prices, gross margins, market shares, business strategies, dominant regions, and key developments.

    Social Media Analytics Market, By Analytics Type

    • Descriptive analytics
    • Predictive analytics
    • Prescriptive analytics
    • Diagnostic analytics

    Social Media Analytics Market, By Organization Size

    • Large Enterprises
    • Small and Medium Organizations

    Social Media Analytics Market, By Component

    • Software
    • Services
    • Managed services
    • Professional services
    • Support and maintenance services
    • Consulting services

    Social Media Analytics Market, By Deployment Mode

    • Cloud-based
    • On-premises

    Social Media Analytics Market, By Application

    • Competitive intelligence
    • Sales and marketing management
    • Public safety and law enforcement
    • Customer experience management
    • Risk management and fraud detection
    • Others

    Social Media Analytics Market, By Vertical

    • Healthcare
    • Government  and Defense
    • IT and Telecom
    • Banking, Financial Services, and Insurance  (BFSI)
    • Transportations and Logistics
    • Retail and e-commerce
    • Media and Entertainment
    • Others

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    The report encompasses the significant effects of the coronavirus pandemic on the Social Media Analytics market and its key segments. The report offers a vivid picture of the current market scenario, closely investigating the impact of the pandemic on this specific business sphere, its leading players, supply chains, distribution channels, and its global scenario. The pandemic has affected the global industry extensively, subsequently disrupting the Social Media Analytics market mechanism. Furthermore, the research study examines the Social Media Analytics market and the recent disruptive changes in the business setting that followed the outbreak. Also, the future effects of the pandemic on the market have been assessed in the report.

    Key Geographies Encompassed in the Report:

    North America (U.S., Canada)
    Europe (U.K., Germany, Italy, France, Rest of EU)
    Asia Pacific (India, Japan, China, Australia, Rest of APAC)
    Latin America (Brazil, Argentina, Rest of Latin America)
    Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)

    Market Taxonomy:

    Chapter 1: Methodology & Scope

    Definition and forecast parameters
    Methodology and forecast parameters
    Data Sources

    Chapter 2: Executive Summary

    Business trends
    Regional trends
    Product trends

    Chapter 3: Industry Insights

    Industry segmentation
    Industry landscape
    Vendor matrix
    Technological and innovation landscape

    Chapter 4: Regional Landscape

    Chapter 5: Competitive Outlook

    Company Profile
    Business Overview
    Financial Data
    Product Landscape
    Strategic Outlook

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    Advantages of the Social Media Analytics Market Report:

    – The report offers a clear description of the global Social Media Analytics market, containing the current market growth inclinations and future estimations to help businesses identify the potential investment areas.

    – The report covers the major market growth drivers, and constraints, alongside an extensive COVID-19 impact analysis.

    – The all-inclusive market feasibility reveals the profit-making trends to obtain a powerful foothold in the Social Media Analytics industry.

    – The SWOT analysis and Porter’s Five Forces Analysis explicate the effectiveness of the customers and providers from a global perspective.

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  • Categories

    Social Media Analytics Market Report 2026 Includes Growth by Global Market with Industry Analysis, Size, Share, Trends, Key Vendors, Drivers and Forecast

    Social Media Analytics Market reports help you prepare to better ride the business cycles while anticipating the future. Social Media Analytics Industry Outlook report helps you anticipate upcoming trends.

    The Global Social Media Analytics Market is poised to grow strong during the forecast period 2020 to 2023. Social Media Analytics market is the definitive study of the global Social Media Analytics industry. The report content includes technology, industry drivers, geographic trends, market statistics, market forecasts, producers, and raw material/equipment suppliers.

    In this report, the global Social Media Analytics market is valued at USD XX Mn in 2018 and is projected to reach USD XX Mn by the end of 2023, growing at a CAGR of 28.7% during the period 2018 to 2023.

    Browse Full Research report along with TOC, Tables & Figures: Media Analytics

    Based on Product type, Social Media Analytics market can be segmented as: –

    • By Storage (Object Storage, File Storage, Block Storage)
    • By Offerings (Solution, Services)

    Based on Application, Social Media Analytics market can be segmented:

    • By Organization Size (Large Enterprises, Small & Medium Enterprises)
    • By End-User (Government, Healthcare, BFSI, Retail, IT & Telecom, Manufacturing, Others)

    The Social Media Analytics industry study concludes with a list of leading companies/suppliers operating in this industry at different stages of the value chain.

    List of key players profiled in the report:

    • Amazon Web Services
    • IBM Corporation
    • Oracle Corporation
    • Google LLC
    • Microsoft Corporation
    • VMware
    • Inc.
    • Hewlett Packard Enterprise Company
    • Rackspace
    • Inc.
    • Red Hat
    • Inc.
    • Dell EMC

    If you are planning to invest in new products or trying to understand this growing market, this report is your starting point.

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    COVID-19 Impact on Social Media Analytics Market:

    The outbreak of COVID-19 has brought along a global recession, which has impacted several industries. Along with this impact COVID Pandemic has also generated few new business opportunities for Social Media Analytics market. Overall competitive landscape and market dynamics of Social Media Analytics has been disrupted due to this pandemic. All these disruptions and impacts has been analysed quantifiably in this report, which is backed by market trends, events and revenue shift analysis. COVID impact analysis also covers strategic adjustments for Tier 1, 2 and 3 players of Social Media Analytics market.

    Report Coverage


    Base Year:


    Historical Data for:

    2014 to 2018

    Forecast Period:

    2020 to 2026

    Market Size in 2018:

    USD XX Million

    Forecast Period 2020 to 2026 CAGR:


    2026 Value Projection:

    USD XX Million

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    Key Questions Answered in the Report:

    • What is the size of the overall Social Media Analytics Market and its segments?
    • What are the key segments and sub-segments in the market?
    • What are the key drivers, restraints, opportunities, and challenges of the Social Media Analytics Market and how they are expected to impact the market?
    • What are the attractive investment opportunities within the Market?
    • What is the Social Media Analytics Market size at the regional and country-level?
    • Who are the key market players and their key competitors?
    • Market value- chain and key trends impacting every node with reference to companies
    • What are the strategies for growth adopted by the key players in Social Media Analytics Market?
    • How does a particular company rank against its competitors with respect to revenue, profit comparison, operational efficiency, cost competitiveness, and market capitalization?
    • How financially strong are the key players in Social Media Analytics Market (revenue and profit margin, market capitalization, expenditure analysis, investment analysis)?
    • What are the recent trends in Social Media Analytics Market? (M&A, partnerships, new product developments, expansions)

    Global Social Media Analytics Industry 2020: Market Growth, Trends, Revenue, Share and Demands Research Report|COVID-19 Impact

    Social Media Analytics

    Global “Social Media Analytics Market” presents volume and value of market share by players, by regions, by product type, by consumers and changes in prices. As an in-depth report, it covers all details inside analysis and opinions in Social Media Analytics. The report is based on the market historical data from 2012 to 2017 and forecast the market trend from 2019 to 2023.

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    Data and information by manufacturer, by region, by type, by application and etc., and custom research can be added according to specific requirements.

    Social Media Analytics Market by Top Manufacturers:
    Oracle , Salesforce , IBM , Adobe Systems , SAS Institute , Clarabridge , Netbase , Brandwatch , Talkwalker , Gooddata , Crimson Hexagon , Simply Measured , Sysomos

    By Component
    Software, Services

    By Application
    Sales and marketing management, Customer experience management, Competitive intelligence, Risk management and fraud detection, Public safety and law enforcement, Others (workforce management and compliance management)

    By Analytics Type
    Predictive analytics, Prescriptive analytics, Diagnostic analytics, Descriptive analytics

    By Deployment Model
    On-premises, Cloud

    By Organization Size
    Small and Medium-Sized Enterprises (SMEs), Large enterprises

    By Industry Vertical
    Banking, Financial Services, and Insurance (BFSI), Retail and eCommerce, Government and defense, Healthcare and life sciences, Manufacturing, Telecommunications and IT, Energy and utilities, Media and entertainment, Transportation and logistics

    Social Media Analytics Market by Regions: – United States, Europe China, Japan, India

    The Social Media Analytics Market contains the SWOT analysis of the market. Finally, the report contains the conclusion part where the opinions of the industrial experts are included.

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    Points Covered in The Report:

    The points that are discussed within the report are the major market players that are involved in the market such as manufacturers, raw material suppliers, equipment suppliers, end users, traders, distributors and etc.

    The complete profile of the companies is mentioned. And the capacity, production, price, revenue, cost, gross, gross margin, sales volume, sales revenue, consumption, growth rate, import, export, supply, future strategies, and the technological developments that they are making are also included within the report. The historical data from 2011 to 2017 and forecast data from 2019 to 2023.

    The growth factors of the market are discussed in detail wherein the different end users of the market are explained in detail.

    Key Reasons to Purchase

    To gain insightful analyses of the market and have comprehensive understanding of the global market and its commercial landscape.

    Assess the production processes, major issues, and solutions to mitigate the development risk.

    To understand the most affecting driving and restraining forces in the market and its impact in the global market.

    Learn about the market strategies that are being adopted by leading respective organizations.

    To understand the future outlook and prospects for the market.

    Besides the standard structure reports, we also provide custom research according to specific requirements.  

    Detailed TOC of 2019-2023 Global and Regional Social Media Analytics Production, Sales and Consumption Status and Prospects Professional Market Research Report

    Chapter 1 Industry Overview of Social Media Analytics Market

    1.1 Definition

    1.2 Brief Introduction by Major Type

    1.3 Brief Introduction by Major Application

    1.4 Brief Introduction by Major Regions

    1.4.1 United States

    1.4.2 Europe

    1.4.3 China

    1.4.4 Japan

    1.4.5 India

    Chapter 2 Production Market Analysis of Social Media Analytics Market

    2.1 Global Production Market Analysis

    2.1.1 2013-2019 Global Capacity, Production, Capacity Utilization Rate, Ex-Factory Price, Revenue, Cost, Gross and Gross Margin Analysis

    2.1.2 2013-2019 Major Manufacturers Performance and Market Share

    2.2 Regional Production Market Analysis

    2.2.1 2013-2019 Regional Market Performance and Market Share

    2.2.2 United States Market

    2.2.3 Europe Market

    2.2.4 China Market

    2.2.5 Japan Market

    2.2.6 India Market

    2.2.7 Market

    Chapter 3 Sales Market Analysis of Social Media Analytics Market

    3.1 Global Sales Market Analysis

    3.2 Regional Sales Market Analysis

    Chapter 4 Consumption Market Analysis of Social Media Analytics Market

    4.1 Global Consumption Market Analysis

    4.2 Regional Consumption Market Analysis

    Chapter 5 Production, Sales and Consumption Market Comparison Analysis

    5.1 Global Production, Sales and Consumption Market Comparison Analysis

    5.2 Regional Production, Sales Volume and Consumption Volume Market Comparison Analysis

    Chapter 6 Major Manufacturers Production and Sales Market Comparison Analysis

    6.1 Global Major Manufacturers Production and Sales Market Comparison Analysis

    6.2 Regional Major Manufacturers Production and Sales Market Comparison Analysis

    Chapter 7 Major Type Analysis

    7.1 2013-2019 Major Type Market Share

    Chapter 8 Major Application Analysis

    8.1 2013-2019 Major Application Market Share

    Chapter 9 Industry Chain Analysis

    9.1 Up Stream Industries Analysis

    9.2 Manufacturing Analysis

    9.3 Industry Chain Structure Analysis

    Chapter 10 Global and Regional Market Forecast of Social Media Analytics Market

    10.1 Production Market Forecast

    10.1.1 Global Market Forecast

    10.1.2 Major Region Forecast

    10.2 Sales Market Forecast

    10.2.1 Global Market Forecast

    10.2.2 Major Classification Forecast

    10.3 Consumption Market Forecast

    10.3.1 Global Market Forecast

    10.3.2 Major Region Forecast

    10.3.3 Major Application Forecast

    Chapter 11 New Project Investment Feasibility Analysis

    11.1 New Project SWOT Analysis

    11.2 New Project Investment Feasibility Analysis

    Chapter 12 Conclusions

    Chapter 13 Appendix

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