Despite the dominance of western cosmetics giants, the South Korean brands are gradually setting novel standards of beauty, driven especially by the global popularity of K-pop. A large number of people, irrespective of their gender, are capitalizing on beauty products originated from South Korea.
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K-beauty products are manufactured using exceptional ingredients, which result into unique and desirable looks. For instance, the k-beauty products include raw materials derived from snail slime, bee venom, starfish extract, pig collagen, and morphing masks. The K-beauty industry is thereby progressively fetching a lucrative business for cosmetic companies owing to its high product margin, hence making it further profitable for beauty companies.
Korean beauty brands capitalize on their digital and e-commerce prowess in response to the rapid rise in demand from overseas markets. E-retailers such as Sokoglam and Peach & Lily have imported assorted Korean skin-care brands to the U.S. and expanded the market in international territory. Furthermore, global beauty retailers are setting up dedicated section on their webpages, which cater to Korean skincare brands.
This enables to increase consumer awareness and is thereby a major driver of the K-beauty products market. In addition, K-beauty phenomenon has captured the attention of social media blogger influencers and journalists in the West. This has been regarded as an ingenious digital strategy applied by the K-beauty brands for driving popularity. However, the rise of veganism among consumers across the globe is expected to limit the growth of the K-beauty products market. Since Consumers are gradually becoming very conscious about sustainability, environmental impacts, and animal welfare. The K-beauty industry uses animal extracts. This hampers the market growth.
On the contrary, rise in awareness of the benefits and uniqueness of K-beauty products among consumers across the globe create vast opportunity for expansion among the K-beauty products industry players. New beauty trends and innovations, presenting sophisticated ingredients and appealing packaging can be viewed as an opportunity by the K-beauty manufactures for further growth and expansion.
The major players in the global K-beauty industry analyzed in this report include ABLE C&C CO., Ltd., Adwin Korea Corp, Annie’s Way International Co., Ltd., The Beauty Factory, Ltd., Bluehug, Inc., BNH Cosmetics, Ceragem Health and Beauty Co, Ltd., CK Beauty Enterprise Inc., F&Co. Co., Ltd., LG Household & Health Care, and AMOREPACIFIC CORPORATION.
Key Benefits for Stakeholders
• This report provides a quantitative analysis of the current K-beauty products market trends, estimations, and dynamics of the market size from 2019 to 2026 to identify the prevailing opportunity.
• The key countries in all the major regions are mapped based on their market share.
• Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier-buyer network.
• A comprehensive analysis of factors that drive and restrict the K-beauty products market growth is provided.
• An in-depth analysis of the market helps determine the prevailing market opportunities
• The report includes details of the analysis of the regional and global markets, key players, market segments, application areas, and growth strategies.
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Key Market Segments
• By Product Type
o Sheet Masks
• By End User
• By Distribution Channel
o Online Retail
o Specialty/Monobrand Stores
• By Region
o North America
§ Rest of Europe
§ South-East Asia
§ Rest of Asia-Pacific
§ Middle East
§ Latin America