Air Canada has today unveiled a new livery at three events held simultaneously across Canada.

The new livery, unveiled on Air Canada Boeing 787 Dreamliner C-GHPQ, is part of an airline wide re-branding. The paint scheme includes a dark background finish on the tail, engines and belly, with a dark strip painted around the cockpit windows, not dissimilar to the characteristic cockpit of the Airbus A350.

The new livery will systematically be painted on the entire Air Canada fleet, except aircraft operated by subsidiary Rouge. In addition to the new paint scheme, the company also revealed new uniforms for its crew.

“On the occasion of Canada’s 150th anniversary year, with our new livery, new uniforms for our employees, the award-winning international cabin standard introduced with the launch of our Boeing 787 aircraft, and enhanced on-board offerings, the future Air Canada represents the strength of our nation and the future-looking spirit of our airline.  On behalf of our 30,000 employees world-wide, it is a privilege to fly Canada’s flag, and we are proud to showcase some of the best of this nation’s talent as we continue to expand Air Canada’s horizons to fly to more than 200 destinations on six continents,” said Air Canada president Benjamin Smith.

As part of the upgrades, the airline will also upgrade its on-board food and beverage offerings.

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